Palmer College has entered the podosphere. The first ever Palmer Podcast has been posted on the Palmer website. For those not familiar with podcasting, a podcast is basically an online, downloadable radio show.
The current episode of the Palmer Podcast features an interview with Rob DeStefano, D.C., a 1986 Davenport Campus graduate who is team chiropractor for the recent Super Bowl champions the New York Giants. There's also information about the upcoming Destination Success 2008 event on the Davenport Campus.
“The Palmer Podcast allows us to take Palmer's message to a different level,” says podcast host Minda Powers-Douglas, Davenport Campus Marketing and Public Relations. “The podcast encourages interaction with listeners and will feature a variety of participants, including students, faculty and alumni.”
The Palmer Podcast is for current and pre-chiropractic students, Palmer alumni, faculty and staff, patients, chiropractors, and anyone else interested in chiropractic.
Since the Internet became worldwide, changes online have been fast and furious. What was new last week may be old technology today. As a college reaching out to people-especially young people-Palmer has to keep up with the ever-evolving online world. And one key area of that world is social media.
According to Wikipedia.org, social media “integrates technology, social interaction and the construction of words and pictures.” Social media includes online forums, message boards, blogs (used as online diaries or for sharing news and opinions), wikis (“software that allows users to easily create, edit and link pages together,” according to Wikipedia.org), podcasts, photos and videos.
When the World Wide Web hit the mainstream, it started as a “place” where a select number of people would create and post websites for the rest of the online population to view. Since then, it's progressed into a collaborative and highly interactive world. Programmers are no longer the only ones creating major content on the Web; anyone with Internet access can now easily build his or her own site, start a blog, create a podcast and potentially become someone of merit online. According to Advertising Age, traditional media is losing credibility while the credibility of social media is rising fast (“90 percent of Internet users 'moderately' or 'highly' trust information from online acquaintances”).
According to Paul Gillin's book “The New Influencers,” there were one million blogs on the Internet in January 2004. As of June 2006, there were more than 50 million. Blogs are only one part of the social media picture, but they play an important part. For example, perhaps a student at the College who is really excited about Palmer and chiropractic, and he starts a blog about his experiences. Years ago, his influence would have only been word-of-mouth; today, he can potentially reach anyone in the world with Internet access. Plus, most social media websites offer their services for free, so anyone with access can make a presence online.
While blogging can be done on blog-focused sites like Blogger.com, it can also be done on social networking sites like MySpace.com. MySpace is an online community that offers members a customizable profile page, a blog, online photo albums, internal e-mail, chat rooms, forums, groups, classifieds and more. A main feature is the ability to connect with other members with the “Friend Space” feature. Members may add “friends” (who can be people they already know or people they want to get to know) and then share information or communicate with them.
Facebook.com is another popular social networking site. Through Facebook, members can also upload photos and videos, join groups, invite people to events and otherwise connect with each other. It's an easy and free way to link with people who attend the same school, work for the same employer or share interests.
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